Brief: millennial parents gen alpha kids are changing consumption habits, per horizon study

This new group of families has an impact on one anothers spending behaviors, in contrast to previous generations. The current trend among these families is to prioritize saving and responsible budgeting, rather than indulging in excessive consumption. This shift in mindset reflects a more conservative approach to managing finances, with a focus on long-term stability rather than short-term gratification.Unlike their predecessors, these families are less likely to be swayed by flashy advertisements and materialistic trends. They understand the importance of living within their means and avoiding unnecessary debt. This conservative mindset is also reflected in their preference for practical and durable goods, rather than constantly seeking the latest and most expensive products.Moreover, these families value the concept of frugality and are actively seeking ways to cut costs and save money. This may include buying in bulk, shopping at discount stores, or even growing their own produce. They are also more likely to prioritize experiences over material possessions, opting for budget-friendly vacations or staycations rather than lavish trips.In terms of their consuming habits, these families are mindful of their environmental impact and strive to make sustainable choices. This may include buying secondhand items, using reusable products, and supporting ethical and eco-friendly brands. They are also more likely to prioritize buying locally sourced products, supporting small businesses and their community.This conservative approach to consumption extends beyond just material goods. These families are also more likely to prioritize saving for their childrens education, retirement, and emergency funds. They understand the importance of financial planning and are willing to make sacrifices in the present for a more secure future.In contrast to previous generations, these families are less influenced by societal pressures and are more confident in their own values and beliefs. They are not easily swayed by the latest trends and are comfortable with their own unique lifestyle choices. This sense of independence and self-reliance is a defining characteristic of this conservative group of families.In conclusion, this new set of families has a significant influence on each others consuming habits, but in a more conservative manner. They prioritize responsible budgeting, practical purchases, and sustainable choices, while also focusing on long-term stability and financial planning. This shift in mindset reflects a more independent and self-sufficient approach to consumption, setting them apart from previous generations